Our Story

​W I L D E is a modern independent jewellery store, opened in 2009 by husband & wife team, Nick and Ieneke Rayburn.  Passionate about contemporary jewellery and design, we run our store, workshop and website from our base in Hitchin, Hertfordshire.
We offer a beautiful range of contemporary jewellery, both from our own workshop and international designers, as well as a large selection of bespoke & vintage engagement rings.
Affordability is very important, so in our Fine Silver collection we stock a wide range of pretty, well-priced and fashionable silver & gold vermeil jewellery to fit most budgets. There are also collections of pearl, amber & semi-precious stone jewellery.
Wedding & Engagement rings are a key part of our business and we offer a great selection of new, vintage and bespoke wedding rings.  Our workshop is busy the year round designing & making custom pieces including remodelling customer's old, unloved jewellery and transforming it into new pieces that can be enjoyed every day and eventually handed down.
Our aim, both in store & online, is to provide the best possible shopping experience for our customers.  By providing quality and value through the range of products and services we offer, including advice, repairs and good humour, we hope we're on the way to achieving our goal!